SEO / Web Development · Wentzville, Missouri, USA

Wentzville Assisted Living: Website and SEO Case Study

A new WordPress website and a year of hands-on SEO for a Wentzville, MO senior living community offering assisted living, memory care and independent living.

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Full-page screenshot of the Hampton Manor of Wentzville website

Client: Hampton Manor of Wentzville
Industry: Senior living and assisted living
Market: Wentzville, Missouri, USA
Services: SEO, Web Development
Technology: WordPress, Elementor
Result: 3.67K clicks and 58.6K impressions in the first year, with a 6.3% average CTR.
Website: wentzvilleassistedliving.com

Results at a glance

3.67KSearch clicks in the year
58.6KSearch impressions
6.3%Average CTR
26.4Average position

Analytics screenshot showing the SEO results for Hampton Manor of Wentzville — Google Search Console, one-year report starting 31 Oct 2023, search type: Web.

About Hampton Manor of Wentzville

Hampton Manor of Wentzville is a senior living community in Wentzville, Missouri, offering assisted living, memory care and independent living, with amenities, floor plans, events, resources and a blog on its website.

We created the website from the start and have managed its SEO ever since, covering keyword research, on-page optimisation, content and reporting. This case study covers the first year of results.

The challenge

Starting from a brand-new website with no search history
Competing for local senior-care searches against national directories and established communities
Each care level, assisted living, memory care and independent living, needs its own findable page and message
Families research senior care carefully, so pages had to be clear, trustworthy and easy to act on

SEO strategy and execution

A new WordPress and Elementor website with a clear structure for senior living options, memory care, independent living and assisted living
Keyword research and mapping for each service line and for Wentzville-focused searches
On-page optimisation of titles, headings, copy and internal links
Supporting content through resources, events and a blog
Manual keyword ranking checks, plus Ahrefs keyword position and traffic tracking
Monthly review of Google Search Console to adjust pages and keywords

Traffic in senior living depends heavily on the services and keywords being targeted, so rankings are tracked by hand and in Ahrefs alongside Search Console.

Results

Total clicks: 3.67K over the first year
Total impressions: 58.6K
Average CTR: 6.3%
Average position: 26.4

The website went from launch to a steady stream of local search clicks in its first year, with a strong click-through rate for the visibility it earned. Because we own both the build and the SEO, every ranking insight can be turned straight into a page or content improvement.

Search themes we targeted

assisted living Wentzville MO
memory care Wentzville
independent living Wentzville
senior living options Wentzville
senior living SEO
assisted living website design

Services behind this project

Frequently asked questions

Do you build and manage SEO for senior living communities?

Yes. We build the website and run the SEO for each care level, so assisted living, memory care and independent living each have pages that can rank and convert.

Why track rankings manually as well as in tools?

Manual checks and tools such as Ahrefs show different views of the same search results, so using both gives a more reliable picture of visibility.

How long does SEO take to show results?

It depends on competition, the starting point and how much needs fixing. Most businesses see early movement in impressions and rankings within the first few months, and traffic and enquiries build steadily after that.

How do you measure SEO results?

We track Google Search Console, Google Analytics and SEO tools such as Ahrefs and Semrush, plus manual ranking checks, and report on clicks, impressions, rankings and leads, not just traffic.