Google & Meta Ads · Pakistan

Full A-Z Setup & Scaling of a Home Appliances Brand to 18x ROAS (Pakistan) Case Study

How a full audit, a Shopify migration, influencer collaborations and performance marketing took a 30-year-old appliances brand online at 18x ROAS.

Client: Confidential client
Industry: Home appliances (offline brand going online)
Market: Pakistan
Services: Google & Meta Ads
Year: 2025
Technology: Google Ads, Meta Ads, Shopify, store analytics
Result: 18x ROAS: PKR 28M revenue on PKR 1.7M ad spend.

Results at a glance

18xROAS
PKR 28MRevenue
PKR 1.7MAd spend
1,200+Orders

Google Ads overview, Dec 2024 to Jul 2025.

Meta Ads Manager results, 1 Jan to 14 Jul 2025.

The business challenge

A 30-year-old home appliances brand with a strong offline presence was struggling to establish itself online. They had only a basic WooCommerce store, no active ad accounts, no social presence, and lacked a clear creative strategy or analytics setup.

Our solution

We conducted a full audit of their operations and products, recommended migrating to Shopify, and introduced local influencer collaborations to build awareness. Once the foundation was set, we implemented a performance marketing strategy supported by proper store analytics and CRO enhancements.

The results

ROAS: 18x
Revenue: PKR 28M
Ad spend: PKR 1.7M
Orders: 1,200+

Services behind this project

Google and Meta Ads management

Frequently asked questions

Do you manage both Google Ads and Meta Ads for online stores?

Yes. We build and manage Google Ads (Search, Shopping and Performance Max) and Meta Ads together, and we fix conversion tracking first so every campaign is judged on real sales.

How quickly can you improve ROAS?

After an audit of tracking, account structure, product feeds and creative we usually find quick wins in the first weeks. Results depend on your market, budget, margins and offer.