SEO · Gardiner, Montana (Yellowstone), USA

Flying Pig Adventures: Tourism SEO Case Study

SEO for a Yellowstone whitewater rafting and adventure company: stronger rankings for rafting, horseback riding and vacation package searches.

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Client: Flying Pig Adventures
Industry: Outdoor adventure and rafting tourism
Market: Gardiner, Montana (Yellowstone), USA
Services: SEO
Result: 1.2K+ ranking keywords and 517+ referring domains in a seasonal, competitive tourism niche.
Website: flyingpigrafting.com

Results at a glance

1K+Monthly organic visits
1.2K+Ranking keywords
26Authority Score
517+Referring domains
2K+Backlinks

Analytics screenshot showing the SEO results for Flying Pig Adventures — Semrush Domain Overview for flyingpigrafting.com, 9 May 2026 (two-year traffic view).

About Flying Pig Adventures

Flying Pig Adventures is a Yellowstone-based outdoor adventure company offering whitewater rafting, horseback riding, fly fishing and vacation packages near Yellowstone National Park in Gardiner, Montana. The objective of this SEO campaign was to improve search visibility, grow organic traffic and increase bookings for high-intent adventure and tourism keywords.

The challenge

Limited rankings for high-volume rafting and Yellowstone travel keywords
Low organic visibility outside branded searches
A need for stronger content around rafting trips, Yellowstone activities and vacation packages
Technical SEO gaps affecting crawlability and on-page optimisation
Seasonal competition for tourism-related search traffic

The website operates in a tourism niche where larger travel platforms and local adventure companies already dominate the results, and it also needed to better reach people searching for family-friendly Yellowstone experiences.

SEO strategy and execution

Keyword research for rafting, Yellowstone adventure and travel-intent searches
On-page optimisation for rafting tours, overnight trips, horseback riding and vacation package pages
Technical SEO: metadata optimisation, internal linking and indexation improvements
Content expansion for high-intent service pages and tourism-related searches
Local SEO to strengthen visibility for Yellowstone and Gardiner-based searches
Authority building through backlink growth and content relevance

Results

Organic traffic reached 1K+ monthly visits
Organic keywords grew to 1.2K+ ranking keywords
Authority Score improved to 26
Referring domains increased to 517+
Backlinks grew to 2K+
Increased visibility for rafting and Yellowstone-related search terms

These improvements helped Flying Pig Adventures strengthen its online presence, attract more travel-focused users and improve discoverability for its adventure experiences near Yellowstone National Park.

Search themes we targeted

Yellowstone rafting
Gardiner Montana rafting
horseback riding Yellowstone
fly fishing Yellowstone
Yellowstone vacation packages
tourism SEO

Services behind this project

SEO services

Frequently asked questions

Can you help a seasonal tourism business rank?

Yes. We build year-round content and authority, optimise the pages for each activity and strengthen local signals so the business is visible when the season starts.

How long does SEO take to show results?

It depends on competition, the starting point and how much needs fixing. Most businesses see early movement in impressions and rankings within the first few months, and traffic and enquiries build steadily after that.

How do you measure SEO results?

We track Google Search Console, Google Analytics and SEO tools such as Semrush, and report on clicks, impressions, rankings, engagement and leads, not just traffic.