Schema Markup for SEO: What It Does, What It Does Not, and Which Types to Add
Schema markup labels your content for search engines. Learn what it can and cannot do, which types matter for business sites and how to add and test JSON-LD.
Generative Engine Optimization (GEO): What Actually Works in 2026
GEO is the practice of being found and cited in AI answers. Google’s own guidance says the foundations are still SEO. Here is what works, what to ignore and how to measure it.