Google & Meta Ads · Canada

Pest Control Business Improved CPA, Conversion Rate & 2x ROI with the Same Ad Spend (Canada) Case Study

How rebuilt location-based campaigns and new landing pages cut CPA from CAD 202 to CAD 93.5 for a Canadian pest control company.

Pest Control Business (Canada) Google and Meta Ads results

Client: Confidential client
Industry: Pest control (local services)
Market: Canada
Services: Google & Meta Ads
Year: 2025
Technology: Google Ads, conversion tracking, landing pages
Result: CPA cut from CAD 202 to CAD 93.5 and conversion rate lifted from 1.5% to 4.02% on the same ad spend.

Results at a glance

CAD 93.5CPA (down from CAD 202)
4.02%Conversion rate (up from 1.5%)
2x+Monthly lead volume
2xROI on the same ad spend

Google Ads and Meta Ads dashboard screenshot showing the results for Pest Control Business (Canada) — Before: Google Ads overview, 8 Nov 2023 to 15 Mar 2025.

The business challenge

Despite spending CAD 200K over 1.5 years, this pest control brand was struggling to generate real profit. While they had strong market demand and healthy AOV, poor account structure and weak CRO held them back.

Our solution

We audited the business, website, and ad accounts, uncovering major gaps in CRO, conversion tracking, and campaign structure. We rebuilt campaigns from scratch, tailored to each location, and launched new landing pages with optimized CRO and compelling offers.

The results

CPA: improved from CAD 202 to CAD 93.5
Conversion rate: increased from 1.5% to 4.02%
Lead volume: more than doubled monthly
ROI: 2x with the same ad spend

Services behind this project

Google and Meta Ads management

Frequently asked questions

Do you run Google Ads for local service businesses?

Yes. We rebuild campaigns around locations and high-intent services, set up call, form and CRM conversion tracking, and pair the ads with landing pages built to convert.

Can you lower our cost per lead without raising spend?

Often, yes. Cleaner campaign structure, accurate conversion tracking and better landing pages usually improve cost per lead and conversion rate on the same budget.