Google & Meta Ads · United Kingdom

Scaled a DTC Streetwear & Lifestyle Apparel Brand to 8.6x ROAS (UK) Case Study

How Performance Max campaigns built on behavioural and intent signals took a UK streetwear store from 4x to 8.6x ROAS.

Client: Confidential client
Industry: Streetwear and lifestyle apparel (DTC)
Market: United Kingdom
Services: Google & Meta Ads
Year: 2025
Technology: Google Ads (Performance Max), conversion tracking
Result: 8.6x ROAS on Google Ads: £101K revenue on £11.7K ad spend.

Results at a glance

8.6xROAS (up from 4x)
£101KRevenue
£11.7KAd spend
771Orders

Google Ads overview, 1 Jan to 14 Jul 2025.

The business challenge

A streetwear and lifestyle apparel store with strong products and healthy AOV was generating only small numbers on Google Ads, stuck around 4x ROAS with limited growth.

Our solution

We analyzed their operations and product categories in depth, then launched PMax campaigns built on behavioral and intent-focused signals. We also improved conversion tracking and applied CRO enhancements to maximize performance.

The results

ROAS: 8.6x
Revenue: £101K
Ad spend: £11.7K
Orders: 771

Services behind this project

Google and Meta Ads management

Frequently asked questions

Do you manage both Google Ads and Meta Ads for online stores?

Yes. We build and manage Google Ads (Search, Shopping and Performance Max) and Meta Ads together, and we fix conversion tracking first so every campaign is judged on real sales.

How quickly can you improve ROAS?

After an audit of tracking, account structure, product feeds and creative we usually find quick wins in the first weeks. Results depend on your market, budget, margins and offer.