Google & Meta Ads · UK, USA and EU

Scaled a DTC Gymwear Brand to 6x ROAS (UK, USA, EU) Case Study

How fixed conversion tracking, CRO and restructured campaigns took a UK gymwear brand into the USA and EU at 6x ROAS.

Client: Confidential client
Industry: Gymwear and activewear (DTC)
Market: UK, USA and EU
Services: Google & Meta Ads
Year: 2025
Technology: Google Ads, Meta Ads, Google Tag Manager
Result: 6x ROAS across the UK, USA and EU: £1.14M revenue on £210K ad spend.

Results at a glance

6xROAS across UK, USA and EU
£1.14MRevenue
£210KAd spend
23.3KOrders

Google Ads overview, 30 Dec 2024 to 14 Jul 2025.

Meta Ads Manager campaigns, 1 Jan to 14 Jul 2025.

The business challenge

A DTC gymwear brand was limited to the UK market, achieving around 5x ROAS but with low ad spend and modest sales volume. Data tracking issues further restricted their ability to scale globally.

Our solution

We audited the ad account, fixed Google Ads conversion tracking via GTM, implemented CRO improvements, and restructured campaigns to expand into new markets (USA and EU) alongside the UK.

The results

ROAS: 6x
Revenue: £1.14M
Ad spend: £210K
Orders: 23.3K

Services behind this project

Google and Meta Ads management

Frequently asked questions

Do you manage both Google Ads and Meta Ads for online stores?

Yes. We build and manage Google Ads (Search, Shopping and Performance Max) and Meta Ads together, and we fix conversion tracking first so every campaign is judged on real sales.

How quickly can you improve ROAS?

After an audit of tracking, account structure, product feeds and creative we usually find quick wins in the first weeks. Results depend on your market, budget, margins and offer.