Google & Meta Ads · United Kingdom and United States

Scaled ROAS from 2.5x to 4.5x: DTC Designerwear Reselling Brand (UK & US) Case Study

How an audit, tracking fixes and a rebuilt ad account lifted blended ROAS from 2.5x to 4.5x for a UK and US designerwear reseller.

Client: Confidential client
Industry: Designerwear reselling (DTC)
Market: United Kingdom and United States
Services: Google & Meta Ads
Year: 2025
Technology: Google Ads, Meta Ads, GA4, product feeds
Result: Blended ROAS improved from 2.5x to 4.5x: £700K revenue on £144K ad spend.

Results at a glance

4.5xBlended ROAS (up from 2.5x)
£700KRevenue
£144KAd spend
3,300Orders
6+ monthsSustained growth

Google Ads overview, 1 Jan to 14 Jul 2025.

Meta Ads Manager results, Jan to 14 Jul 2025.

The business challenge

This DTC reseller brand was stuck at 2.5x ROAS on Google and generating no returns on Meta. Their ad account was poorly structured, with duplicated and inaccurate sales data that made scaling impossible.

Our solution

We conducted a full audit of the ad accounts and conversion tracking, fixed data duplication issues, optimized product feeds, implemented GA4 corrections, and rebuilt a balanced ad account structure tailored for both the UK and US markets.

The results

Blended ROAS: improved from 2.5x to 4.5x
Revenue: £700K
Ad spend: £144K
Orders: 3,300
Sales consistency: maintained growth for 6+ months

Services behind this project

Google and Meta Ads management

Frequently asked questions

Do you manage both Google Ads and Meta Ads for online stores?

Yes. We build and manage Google Ads (Search, Shopping and Performance Max) and Meta Ads together, and we fix conversion tracking first so every campaign is judged on real sales.

How quickly can you improve ROAS?

After an audit of tracking, account structure, product feeds and creative we usually find quick wins in the first weeks. Results depend on your market, budget, margins and offer.