Google & Meta Ads · United Kingdom

Scaled ROAS from 3x to 8x: DTC Clothing Brand (UK) Case Study

How a restructured Google Ads and Meta Ads account took a UK fashion brand from 3x to 8x ROAS in 30 days.

Client: Confidential client
Industry: Fashion e-commerce (DTC)
Market: United Kingdom
Services: Google & Meta Ads
Year: 2025
Technology: Google Ads, Meta Ads, Shopify
Result: ROAS scaled from 3x to 8x in 30 days: £131K revenue on £16.6K ad spend.

Results at a glance

8xROAS (up from 3x in 30 days)
£131KRevenue
£16.6KAd spend
1,760Orders

Google Ads overview, 8 Jul to 8 Aug 2025.

Meta Ads Manager breakdown by ad set, 1 Mar to 14 Jul 2025.

The business challenge

A Shopify fashion brand was stuck at breakeven with poorly segmented campaigns and weak tracking. Despite strong AOV and loyal buyers, they could not break past 3x ROAS.

Our solution

We restructured the ad account with a balanced framework that covered cold audiences, product segmentation, retargeting, brand and competitor targeting, all with the right budget allocation. We also enhanced creative assets to align with audience intent and improve engagement.

The results

ROAS: scaled from 3x to 8x in just 30 days
Ad spend: £16.6K
Revenue: £131K
Orders: 1,760

Services behind this project

Google and Meta Ads management

Frequently asked questions

Do you manage both Google Ads and Meta Ads for online stores?

Yes. We build and manage Google Ads (Search, Shopping and Performance Max) and Meta Ads together, and we fix conversion tracking first so every campaign is judged on real sales.

How quickly can you improve ROAS?

After an audit of tracking, account structure, product feeds and creative we usually find quick wins in the first weeks. Results depend on your market, budget, margins and offer.